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Common Mistakes in Email Marketing
from:There are some common mistakes that people make when they enter the world of email marketing. Whether you are a seasoned pro or a newbie, it does not seem to make a difference. We all make mistakes.
One of the things that you need to remember more than anything else is to keep up to date on any new information in the marketing world. The rules and regulations seem to change more often than you change your underwear. By keeping up on the latest and greatest it can keep you out of a whole load of trouble.
The biggest problem that new people have is not knowing where to start with their marketing campaign. If you purchase a bad list or go about making your own list the wrong way then you can get nailed for spamming. This is one of the biggest problems on the internet. When you send and solicit emails to people that do not want them you open yourself up to fines and all sorts of legal action even. Try to avoid this at all costs.
Another mistake is not following up on your emails after someone has responded to you. This can cost you money. One of the most important things that you can do is to let your potential customer know that there is someone interested in their query or opinion. There is a product called an auto responder that will follow up on your emails for you automatically if you cannot spare the time to do it yourself.
You should also have a program that you can do mass email campaigns with. This will allow you to reach thousands of potential customers at once as opposed to trying to email one at a time. That is way too time consuming.
Try to get creative with your marketing. You need to try and stay one step ahead of the other guy. This is a very competitive market and constant research is a big key in being productive with your marketing.
Don’t forget that your list is your best friend. This is what is going to make you money and help to give your continuity in business. Having repeat customers will ensure that you are assured of a steady income. Do not overwhelm your reader either. Keep it short and sweet and to the point. Grab and keep their interest and deliver what you promised.
Email Marketing Specific links
Email Marketing News
Apps and Email, Together at Last - Portfolio.com (blog)
 Mobile Marketing Watch | Apps and Email, Together at Last Portfolio.com (blog) This integration seems likely to help increase the likelihood that what's inside that email is interesting to the reader. Small-business marketing firm Constant Contact and its half-million clients have joined forces with Magmito, a cross-platform ... Constant Contact Delves into Daily Deals, Mobile Marketing Constant Contact Continues to Pile On New Mobile Marketing Tools, Services Facebook IPO Frenzy Spurs Constant Craving For Constant Contact Stock |
XYDO Shifts Strategy Towards Email Marketing - techrockies.com
XYDO Shifts Strategy Towards Email Marketing techrockies.com The company--which is venture backed by EPIC Ventures--originally was focused on social news, but says it is now focused on helping businesses supplement their marketing efforts with curated email newsletters. The white-labeled newsletter service helps ... XYDO Pivots to Pure B2B with Content Marketing Platform Pivot Smart: Social News Network XYDO Goes Pure B2B With New Content Marketing ... |
Top three tips to sweeten email responses - BizReport
 MarketingProfs.com (subscription) | Top three tips to sweeten email responses BizReport Email continues to have a strong hold on both marketers and consumers; both are using it to stay connected, find out about new products and get the best deals on merchandise. According to the latest State of Email Marketing from GetResponse most SMBs ... GetResponse Releases Report "The State Of Email Marketing in SMBs - 2011" Small SMBs Still Don't Integrate Email with Social SMBs Missing Email List-Building Opportunities |
Not enough companies are maximising B2B email marketing - Business Strata - Business News
Not enough companies are maximising B2B email marketing Business Strata - Business News New proposals were announced by the EU last month that stated companies will be required to get a statement or "affirmative action" from clients if they wish to use personal data in order to aid B2B email marketing. According to Marketing Week's Lucy ... Research and Markets: Marketing automation: a comprehensive guide |
Magmito Mobile App Creation Tool Now Part of Constant Contact AppConnect ... - San Francisco Chronicle (press release)
 PR Web | Magmito Mobile App Creation Tool Now Part of Constant Contact AppConnect ... San Francisco Chronicle (press release) DIDMO, architect of Magmito, the award-winning, cross-platform mobile application creation solution, has announced its integration with Constant Contact®, Inc. (NASDAQ: CTCT) Email Marketing. The integration will allow each company's customers to ... Formstack and Constant Contact Launch First-Of-Its-Kind Online Form and Email ... CONSTANT CONTACT, INC.: Formstack and Constant Contact Launch First-Of-Its.. |